New Paradigm, New Power: The Role of Social Networks and Social Media in Organizations

New Paradigm, New Power: The Role of Social Networks and Social Media in Organizations
The 3rd European Conference on Social Media ‪(ECSM2016)‬
Caen
تاریخ کنفرانس: 
دوشنبه - ۲۱ تير ۱۳۹۵ تا سه شنبه - ۲۲ تير ۱۳۹۵
چکیده

Organizational networking can be seen through two dimensions, namely internal and external networking.‎ External networking includes relationships of an organization with its customers, partners, suppliers, or other external actors in a network.‎ Internal dimension covers employees' formal and informal interactions in the organization, which is crucial for the organization to survive, in particular for innovative organizations.‎ Nowadays, in the era of social Web sites, when we hear the word of “interaction”, the terms “social network” (SN) and “social media” come to our minds first.‎ The rationale behind SNs and social media as the Web 2.‎0 innovations is to make networks of users for creating and sharing content, which forms user-content networks and this is its true value.‎ This rationale can bring a new paradigm for organizations in value creation through employees' interactions in a social network platform with implementing other tools of Web 2.‎0.‎ Hence, this paper aims to introduce the social network paradigm and investigate the role of this paradigm in shifting the 21th century's organizations to become more employee-knowledge centred.‎ What features should be included in these organizations to help them create value and synergy among employees, is another subject discussed in the study.‎ Furthermore, the paper explains this paradigm with a case study and draws a conclusion on the concept.‎

استناد: 

Nabi-Meybodi,Moteza, Behrooz Rasuli, and Sirous Alidousti.‎ 2016.‎ New Paradigm, New Power: The Role of Social Networks and Social Media in Organizations. Paper presented at The 3rd European Conference on Social Media (ECSM2016), Caen.‎

مقاله همایش علمی
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Dates: ۱۲ - ۱۳ Jul 2016

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