Media entrepreneurship in Web 3.0 is focused on the entrepreneurial activities of individual entrepreneurs and small media firms. Web 3.0 and social media platforms have provided a unique opportunity for start-ups and small businesses, which enables them to propose value to the demanding customers (Labafi and Williams, 2018). The Web 3.0 concept describes social communication platforms that adds the element of cooperation to the communication characteristics evident in Web 2.0 and the cognition characteristic evident in Web 1.0 (Fochs, 2017). Social media platforms enables media and technological start-ups to offer their innovations without market entry barriers. Today, social media platforms is a significant breeder of entrepreneurial pursuits.
Salamzade, Yashar, Idongesit Williams, and Somaye Labafi. 2019. Media Entrepreneurship and Web 3.0, the way passed, the way forward. Ad-minister journal ۳۴ (۷-۱۳).