Social network sites (SNSs) are especial kinds of virtual communities that can provide a space, of specialized and professional type, for researchers and academics. Due to the widespread use of these sites for different purposes, each country has developed local social network sites, considering the context and user of these SNSs. Anjoman is one of these sites, which has been created in Iran with the purpose of synergizing scientific interaction and communication among researchers across the country. Due to the contextual nature of the implementation of information technology applications, it is essential to understand the factors that would affect the success of social network sites in some real-life contexts. Adopting an exploratory case study and survey, this study aims to explain a mixed methods research schema to explore factors affecting the creation and success of Anjoman as the major SNS of researchers and academics in Iran. This article reports on the design and process of this study as a work in-progress. This study can be of value to the researchers who are willing to contextually conceptualize social network sites, in general, and professional and academic social network sites, in particular, and to identify contextual factors affecting their success.
Nabi-Meybodi,Morteza, and Sirous Alidousti. 2015. A Mixed Methods Research Scheme for Identifying the Contextual Success Factors of Social Network Sites. Paper presented at The 2nd European Conference on Social Media (ECSM), Porto.
۹-۱۰ July 2015